ROCHELLE PUCCIA :: MARKETING COMMUNICATIONS CONSULTANT WRITER/BLOGGER CREATIVE DIRECTOR

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BUSINESS-DRIVEN THINKING WITH CREATIVE FLAIR.

I am a Los Angeles-based Marketing Communications professional, Creative Director, and Copywriter. Nowadays, connecting with your increasingly savvy target audience is all about building experiences with “one powerful voice” across the many “screens” they’re engaged in. And most of all, it’s about keeping it real: making real promises that deliver.

For over 10 years, clients and colleagues have depended on my concepts and copy to engage and energize customers at every touch point--utilizing virtually every digital and print channel. I provide reliable, detail-oriented project management that delivers on-time, on-budget, on-target results.

My experience spans a wide range of markets including fashion/beauty, high-tech/telecom, entertainment and web-based consumer retail. Current and past companies/media I’ve worked with:

- celebritysunglasseswatcher.com (blog)
- pamperedpuppy.com (blog)
- Mossimo
- Cherokee Sportswear
- Vuarnet Eyewear
- Age Defy Dermatology
- Ciena (Telecom)
- LA Times Magazine
- Pictage, Inc. (hosting, printing, e-Comm for prof. photographers)

- Fashion 365, L.A.
- Fashion Internet, NYC
- C-Spa (La Jolla, CA)
- Occam Networks (Telecom)
- Worldwide Packets (Telecom)
- Bank of Tokyo
- South Bay Daily Breeze
- T.H.E. (To Help Everyone) Clinic, Inc.

FULL RESUME (PDF)

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Communications Strategy
Building awareness of your company is facilitated by driving a strong communications strategy that oozes differentiation and is visually impactful, relevant and consistent. Especially in this noisy, constantly evolving age of digital media where influencing your target audience is getting harder and harder. I can help you shape a powerful, well-executed and measurable strategy that connects with your audience(s) and ignite your company’s overall success.

Brand
Armed with a passion for all things creative, I can help you develop a unique, expansive brand experience that resonates with your audience(s). Strike just the right balance of logic and emotion and good things happen.

Creative Direction & Graphic Design
From concept to finished product, I provide fresh ideas, engaging messaging and show-stopping creative that get results across print, web, new media, display environments, and more. Backed by hands-on design knowledge, as well as an arsenal of talented designers, programmers, craftspeople, and logistical support teams, you get creative solutions to the challenges of grabbing your customers’ attention in today’s saturated market.

Copywriting
I can put my money where my mouth is with the ability to get hands-on. With roots in marketing copywriting and journalism--primarily in the fashion and lifestyle industries--I know that content generation has become more important than ever in this dynamic digital world we live in. I draw inspiration from passion for writing and generally all things FABULOUS to create content that’s compelling, differentiated, and “real” in a voice that resonates with your audience.

Tradeshow/Events Management
Get maximum results from your tradeshows/events with cost-effective, expert, scalable resourcing. I provide worry-free logistics management, display and graphic development, promotional concepting, on-site management and more. I obsess over the details so you don’t have to.

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UP CLOSE & PERSONAL

About Me:
I live in Los Angeles, and have one incredibly gorgeous, smart and talented “tween” daughter with my amazing (and hunky) husband.

Where I came from:
I was raised by a spunky/artistically-genius little Chinese mom and the coolest+nerdiest (possible?) African American dad in Orlando, FL, went to college in North Carolina on a track scholarship (holla for hurdles), went on to post-grad in New York where I found myself, and ended up in Los Angeles (long story) where my heart found home. I’m a fashion and beauty products junkie, a tech gadgets dabbler (just enough to be dangerous), a bit anal-retentive (in a good way, I think), opinionated (in a collaborative not bitchy way), and a lover of good times and good cocktails with friends (loving Katsuya’s white grapefruit cosmo right now).

Something random about me:
I have an unhealthy addiction (for my wallet, at least) to Mid-Century Modern classic furniture. I want to fill my house with these pieces and then pass them on to my daughter for her first apartment/house (who’ll be thanking me for being obsessive about using coasters and not letting the dog on the furniture!).

Best way to procrastinate while I work from home:
Combing through the bazillion magazines and catalogs I get every week.

Style icons:
Gwen Stefani, Madonna, Halle Berry, Fergie

Favorite book:
The Twilight series (yeah, I said it), The Pearl by Steinbeck

Movie:
Twilight Series (yeah, I said it again), The Devil Wears Prada, Mission Impossible II (the Woo-directed one), The Bourne Identity series, Legally Blond, The Wedding Singer, Harry Potter series (I did mention I have a “tween,” right?)

TV:
Project Runway, Keeping up with the Kardashians, E-News, The Daily Show/Colbert Report, Food TV, HGTV

Music:
Madonna, Massive Attack, Blackeyed Peas/Fergie, John Legend, Paramore

Favorite websites:
revolveclothing.com, zappos.com, AmericanApparel.net, jbrandjeans.com, bluefly.com, eBay, yahoo.com (Shine, OMG),whowhatwear.com, dwell.com, nordstrom.com (during Anniversary sale), pantone.com

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